My Portfolio

SEO Portfolio:


Keyword

Position

PPC Services

6

PPC Service 

5

ppc services in Pakistan

1

ppc services Pakistan

1

ppc services in Karachi                   

4

ppc expert in Pakistan

6

ppc experts in Pakistan

2


Paid Ads Portfolio:


Habico Properties Dubai Real Estate Case Study


Introduction: 

Real estate agency in Dubai, Search and buy new off-plan project in Dubai for investments & living. 


Challenge

It’s a Real estate based business with hundreds of properties. Client’s main focus was to generate more leads. Therefore, our major challenges were:


  • Google Ads creation, campaign creation & optimization

  • Choose keywords with commercial intent

  • Bring relevant traffic

  • Remarketing & Retargeting

  • Increase sales

  • Decrease the cost/conv







LEADS DATA BEFORE WE STARTED



WHAT WE DID

Our PPC experts researched exact keywords and then decided to go with High traffic keywords initially as they had good average monthly searches and drove relevant traffic to website.


During the first week of our PPC process, we added all the targeted keywords that had high searches and modified the ad copies. Next phase was to optimize the search query reports to add negative keywords to stop irrelevant traffic to the website.


By doing all these changes, we noticed a significant increase in number of clicks and CTR in Google Ad words.


  • We achieved the Cost/Conv. $31.28.

  • We have 543 conversions till now.



AFTER PPC: RESULTS


Some Others Work:

  1. Google Ads Campaign: Screenshots

    1.  Client “PIA TICKETS”

Objectives: To generate leads (conversions).

Niche: PIA Tickets

Location: UK

Campaign Type: Search Network Only 

  1. Campaign: Screenshots


  1. AD Copy: Screenshots

  1. Client “Logo Designing”

Objectives: To generate leads (conversions).

Niche: Logo Designing

Location: USA

Campaign Type: Search Network Only 


  1. Campaign: Screenshots

  1. AD Copy: Screenshots

C:\Users\Makki\AppData\Local\Microsoft\Windows\INetCache\Content.MSO\36F3CFA3.tmp


  1. Client “UAE Off Plan Properties”

Objectives: To get referral traffic.

Niche: Off Plan Properties in UAE

Location: UAE, Abu Dhabi, Egypt, Qatar, India, Pakistan, Saudi Arab

Campaign Type: Display Ads

  1. Campaign: Screenshots

C:\Users\Makki\AppData\Local\Microsoft\Windows\INetCache\Content.MSO\3BD0FA96.tmp

  1. Display AD: Screenshots

 C:\Users\Makki\AppData\Local\Microsoft\Windows\INetCache\Content.MSO\DE826CF8.tmp C:\Users\Makki\AppData\Local\Microsoft\Windows\INetCache\Content.MSO\E19C75C6.tmp

  1. Client “Direct TV & Spectrum”

Objectives: To generate Calls

Niche: Direct TV, Spectrum

Location: United States (US)

Campaign Type: Calls Only

  1. Campaign: Screenshots

C:\Users\Makki\AppData\Local\Microsoft\Windows\INetCache\Content.MSO\2DACC6EC.tmp

  1. AD Copy: Screenshots

C:\Users\Makki\AppData\Local\Microsoft\Windows\INetCache\Content.MSO\F64587DA.tmp

  1. Facebook Ads Campaign: Screenshots

    1. Campaign: Screenshots

Objective: To generate Leads.

C:\Users\Makki\AppData\Local\Microsoft\Windows\INetCache\Content.MSO\D33894DC.tmp

  1. Leads Campaign: Ads Examples


Facebook AD (Creative)

Facebook Lead Form

C:\Users\Makki\AppData\Local\Microsoft\Windows\INetCache\Content.MSO\1A12BB4A.tmp

C:\Users\Makki\AppData\Local\Microsoft\Windows\INetCache\Content.MSO\9230A836.tmp



Few More Facebook ADs Creative Samples

C:\Users\Makki\AppData\Local\Microsoft\Windows\INetCache\Content.MSO\EC468840.tmp

C:\Users\Makki\AppData\Local\Microsoft\Windows\INetCache\Content.MSO\E5BFB98C.tmp

C:\Users\Makki\AppData\Local\Microsoft\Windows\INetCache\Content.MSO\BCF9337A.tmp








C:\Users\Makki\AppData\Local\Microsoft\Windows\INetCache\Content.MSO\87CC3998.tmp


  1. Sample Client Report [See Attachment]

From this report our client can easily evaluate the performance with respect to each objective we have agreed on.

Please Note: We also sent a presentation (ppt) to our clients at the end of month.

  1. Our Client Objectives:

  • To generate Leads through Facebook.

  • To increase Facebook followers.

  • To increase Facebook post engagements.

  • To increase the monthly active users on their Facebook page.

  1. Sheet 1: Social Media (Spent) Statistics

This sheet includes the key metrics of the Social Media Campaigns with the daily breakdown along with the targets & achievements for each month. From this sheet our client can see all the statistics of each objective in the one shot. 

In the given Google Sheet, we have the data for 3 months (November, 2018 – January, 2019)

C:\Users\Makki\AppData\Local\Microsoft\Windows\INetCache\Content.MSO\4BDE0B66.tmp

  1. Sheet 2: All Leads Data

This google sheet contains the Leads data. Our team will keep tracking the leads and share it with the client. Because of the data privacy we are including the dummy data for your understanding. Further, when we share the leads data with our client the working flow is as follows:

  • We mark CHECKED on “Reported” section (so we know that we have reported the lead to our client).

  • Once we have reported leads to our client, they will do the following activities:

    1. Do follow ups on call

    2. Give us their feed back

    3. If a person is interested, they marked CHECKED on Interested sectionC:\Users\Makki\AppData\Local\Microsoft\Windows\INetCache\Content.MSO\8A179464.tmp


  1. Sheet 3: Monthly Active Users

This google sheet includes the graphical representation as well as in tabular form. Because our client objective is to maintain their monthly Active users. You can see a downfall in October, 2018 and afterwards there is a sustainability in numbers from November, 2018 – January, 2019.

C:\Users\Makki\AppData\Local\Microsoft\Windows\INetCache\Content.MSO\14DE4C12.tmp

  1. Sheet 4: Monthly Pages Likes

This Google Sheet includes the graphical representation of the Facebook page likes.

C:\Users\Makki\AppData\Local\Microsoft\Windows\INetCache\Content.MSO\EC2015F0.tmp




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