Learn Google Ads (Basic To Advance) 2026

Course Curriculum

Introduction to Google Ads

Importance of Google Ads for Different Business Models (Lead Generation, E-commerce, Local Businesses)
Key Metrics: CPC, CTR, ROAS, Conversion Rates, and Impression Share
Comparing Google Ads with Facebook Ads

Account Setup and Basics

Types of Google Ads Accounts
Creating a Google Ads Account
How to Farm & Warm Google Ads Accounts
Overview of the Google Ads Ecosystem: Search, Display, Video, Shopping, and Performance Max
How to Spy on Competitors

Search Campaigns

Keyword Research and Strategy

Broad Match, Phrase Match, Exact Match, and Negative Keywords
Keyword Research Tools
Seasonal and Trend-Based Keyword Optimization
Negative Keywords and List Management

Ad Copy and Extensions

Crafting High-Converting Headlines and Descriptions
A/B Testing Ad Copy
Ad Extensions: Sitelink, Callout, Location, and More
Dynamic Search Ads (DSA) Best Practices

Bidding and Audience Targeting

Manual vs. Smart Bidding
Using Observation and Targeting Modes in Campaigns
Creating Remarketing Lists for Search Ads (RLSA)
Demographic Targeting and Segmentation
Using Customer Match and Remarketing Lists
In-Market vs. Affinity Audiences
Custom Audiences and Audience Insights

Optimization and Troubleshooting

Tracking Conversions
Search Term Reports: Insights and Actions

Advanced Techniques

Dynamic Search Ads (DSA)
Avoiding Fake Clicks
Portfolio Bidding Strategies for Better Results
Remarketing Lists for Search Ads (RLSA)

Budgeting and Planning

How to Calculate Initial Daily Budgets

How to Run CPA Offers

Introduction to CPA/Affiliate Marketing
How Much Money Do You Need for CPA Marketing & Why?
Types of CPA Offers
How to Find CPA Offers & Trending Niches to Promote
What Are Top Verticals in CPA Marketing?
Why You Need to Master One Vertical in CPA Marketing
Tools Needed for CPA Marketing
How to Set Up and Use Cloaking for CPA Marketing

Display Campaigns

Introduction to Display Ads

Google Display Network Overview
Types of Display Ad Formats

Creatives

Creating Compelling Visuals for Ads

Optimization and Metrics

Best Practices for Placement and Frequency Capping
Performance Reporting: Tools and Insights

Dynamic Remarketing

Creating Custom Remarketing Ads
Dynamic vs. Static Display Ads

Advanced Targeting Techniques

Topic Targeting
Utilizing Similar Audiences

Shopping Campaigns

Getting Started with Shopping Ads

Setting Up a Google Merchant Center Account
Benefits of Shopping Over Search Campaigns

Product Feed Creation and Optimization

Preparing Data for Product Feeds
Updating Feed Information Regularly
Creating and Managing Product Groups
Writing High-Quality Titles and Descriptions
Using Price Drops and Promotions to Boost Clicks
Image Optimization for Shopping Ads

Bidding and Budgeting for Shopping

Manual vs. Automated Bidding Strategies

Targeting and Segmentation

Product Groups and Structuring Campaigns
Using Audience Signals in Shopping
Custom Labels for Better Segmentation

Performance Max Campaigns

Introduction to Performance Max

What Makes Performance Max Unique?
Creating Audience Signals for Better Automation

Structuring and Optimizing Campaigns

Best Practices for Asset Groups and Goals

Case Studies and Advanced Techniques

Successful Performance Max Campaign Examples
Advanced Scripts for Performance Max Insights

Google Ads Attribution

Deep Dive into Attribution Models

Types of Attribution Models (Last-Click, First-Click, Linear, Time-Decay, Position-Based, Data-Driven)
Choosing the Right Attribution Model Based on Business Goals
Cross-Device and Cross-Channel Attribution

Conversion Path Analysis

Understanding the Customer Journey

Google Ads Automation

Leveraging Automation

Using Google Ads Scripts to Save Time
Advanced Automation Techniques for Optimization

Conversions

Installing Google Analytics
Linking Accounts
Primary & Secondary Conversions
Events & Conversions
Setting up Conversions Leads & Purchase
URL Parameters

Meta Ads Mastery: Complete Course Outline 2026

📌 Meta Ads Mastery: Complete Course Outline

Module 1: Introduction to Meta Advertising

Introduction to Meta Ads (Facebook & Instagram Advertising Ecosystem).
Organic vs. Paid Marketing: Why paid advertising is essential today.
Understanding the Meta Ads Algorithm and Auction System.
Defining Buyer Personas and Target Audiences.

Module 2: Technical Setup & Business Infrastructure

Setting up a professional Facebook Page & Instagram Business Profile.
Difference between Meta Business Suite and Meta Business Manager.
Setting up Business Manager, Ad Accounts, and Team Permissions.
Payment Methods, Currency Setup, and Account Security (2FA).

Module 3: Meta Pixel & Event Tracking

What is the Meta Pixel and why is it critical for success?
Installing Pixel on E-commerce Platforms (Shopify, WordPress/WooCommerce, custom sites).
Understanding Standard vs. Custom Events (ViewContent, AddToCart, Purchase, Lead).
Domain Verification and Aggregated Event Measurement (iOS 14+ compliance).

Module 4: Meta Campaign Architecture & Objectives

Understanding Meta’s 3-Tier Structure: Campaign $\rightarrow$ Ad Set $\rightarrow$ Ad.
Deep dive into the 6 Campaign Objectives:

Awareness: Brand Reach & Views
Traffic: Clicks to Website or App
Engagement: Messaging (WhatsApp, Messenger, IG Direct), Video Views, Page Likes
Leads: Instant Forms & Sign-ups
App Promotion: Installs & In-app Events
Sales: Conversions & Catalog Sales for E-commerce

Advantage Budget Strategy: CBO (Campaign Budget Optimization) vs. ABO (Ad Set Budget Optimization).

Module 5: Audience Targeting Strategies

Core Audiences: Demographics, Geographics, Interests, and Behaviors.
Detailed Targeting: Broad targeting vs. Niche targeting strategies.
Custom Audiences: Retargeting Website Visitors, Customer Email Lists, and Social Engagement.
Lookalike Audiences (LAL): Scaling campaigns using similar audience profiles.
Preventing Audience Overlap and Ad Fatigue.

Module 6: Creative Strategy & Ad Copywriting

Ad Formats: Single Image, Video Ads, Carousel, Story/Reels Ads, and Dynamic Catalog.
High-Converting Copywriting Formulas (AIDA Framework: Attention, Interest, Desire, Action).
Designing High-Converting Creatives (Best Practices for Reels and Feed).
Creative Testing Framework (A/B Testing Creatives vs. Copy).

Module 7: Campaign Launch, Metrics & Optimization

Step-by-Step Guide: Launching your first campaign.
Key Metrics & KPIs to Track:

CTR (Click-Through Rate)
CPC (Cost Per Click) & CPM (Cost Per 1,000 Impressions)
CPA / CPL (Cost Per Acquisition / Cost Per Lead)
ROAS (Return on Ad Spend)

Analyzing Performance Data and Troubleshooting Poor Performing Ads.
Scaling Strategies: Vertical Scaling (Budget Increase) vs. Horizontal Scaling (New Audiences/Creatives).

Module 8: Client Management & Freelancing (Bonus Module)

How to request or grant access to Meta Assets via Partner Links.
Client Onboarding & Performance Reporting Templates.
Pricing Strategies: Charging Flat Fees, Retainers, or % of Ad Spend.
Finding Meta Ads Clients (Upwork, Fiverr, Cold Outreach, Local Businesses).

Learn SEO (Basic To Advance) 2026

Ever wondered how that magic happens? That's what this course is all about—turning your clicks into dollars 🧙‍♂️

SEO Course Outline (Beginner to Advanced, 2026)

Module 1: Introduction to SEO & Search Evolution

What is SEO and Why is it Important?
Understanding Search Engines
Different Types of SEO
SEO vs. SEM: What’s the Difference?
Setting SEO Goals and Key Performance Indicators (KPIs)

Module 2: Keyword Research and Analysis

Importance of Keyword Research in SEO
How to Find Relevant Keywords
Keyword Research Tools and Techniques
Understanding Keyword Competition
Creating a Targeted Keyword List
Keyword Research Assignment

Module 3: On-page SEO

Title Tags, Meta Descriptions, and Header Tags
Content Optimization Best Practices
URL Structure and Internal Link Building
Image Optimization for SEO
Mobile-Friendly and User Experience (UX) SEO

Module 4: Technical SEO

What is Technical SEO?
Website Speed and Performance Optimization
XML Sitemaps and Robots.txt
Canonicalization and Duplicate Content
Schema Markup and Rich Snippets
Page Speed, Performance Optimization, Schema Markup

Module 5: Off-page SEO and Link Building

Understanding Backlinks and Link Building
White Hat vs. Black Hat Link Building
Guest Blogging and Outreach Strategies
Social Media and SEO
Measuring Backlink Quality
Off-Page SEO & Link Building Quiz

Module 6: Local SEO

Introduction to Local SEO
Google Business Profile Optimization
Local Citations and NAP Consistency
Local SEO Case Studies

Module 7: SEO Analytics and Reporting

Google Analytics for SEO
Google Search Console for SEO
SEO Tools and Software

Module 8: Algorithm updates and SEO trends

Understanding Search Engine Algorithms
Major Algorithm Updates
Generative AI & Voice Search
How Google's AI Overview Works
The Impact of User Experience on SEO
Bonus: E-commerce SEO: How To Optimize Your Online Store
Bonus: YouTube SEO Explained
Bonus: How to Create a Profitable YouTube Channel Step-by-Step

Module 9: Artificial Intelligence: How to use Ai in SEO

Introduction to AI and SEO
Using AI Tools for SEO
Using AI Prompts
Using AI for Technical SEO
Using AI for On-Page SEO
Using AI for Off-Page SEO Link Building
AI for Competitive Analysis
Unraveling AI's Role in SEO: Defining SEO, AIO, GEO, LLM, and SXO
Competitor Analysis Using AI

Instructor : HAMMAD YOUSUF

The End

BING ADS VS GOOGLE ADS: CASE STUDY: WHICH OFFERS THE BETTER VALUE?

While talking to group of PPC mediums, the topic of Bing Ads vs Google Adwords surfaced. Google Adwords turned out to be the winner because of greater loyal base and results to prove worth. But what was noticeable thing in the debate was the fact Bing Ads advantages are not known to many. This article is not about promotion of Bing Ads, but rather a neutral view of which campaign platform works betters.

Target Audience

While working through different campaigns we realized that Bing Ads works for much mature audience of middle age to early forties. So if you are into business like home services, advertising through Bing Ads can be pretty fruitful. The Google Adwords on the other hand, has huge chunk of young people. So products and services focused on teens and young adults have better results on Google Adwords.

Size of Competition

It should also be kept in mind that Google Adwords has a much bigger pool for high volume traffic generation. The number of people who uses Bing Ads is undeniably low, but the quality of relevant clicks has higher probability. When we analyzed through a sample test run campaign, the results show that overall conversion ratio of Bing Ads are higher with lower cost per click (CPC), minimal cost per lead (CPL) and better positioning. There is much less competition that gives you a wider ground to show your advertising skills with creativity to showcase in a unique attention-grabbing way.

Better Option

No one can suggest you to import all your campaigns from Google Adwords and run it on Bing Ads exclusively. As the Google Adwords is an expert player that your team has probably greater experience working on and generating sure shot results. But Bing Ads is more like an untapped platform that might support you more than you expect. It needs to be explored by continuous trial with margin of error kept in mind. One should know the limit of budget that needs to be invested and should stick to it. The advantage of Bing is that it provides import from Google campaign option, that reduces the work requirement to start from scratch, yet there are few technicalities that you need to manage on the way. The most prominent limitation is that keywords cannot be edited when you import from Google, rather you need to set new campaign for the purpose.

At last we can say depending upon the nature/ size of your business, you should identify the platform that works for you. But you can give both of them a fair chance to check the worth of your money at the very minute, giving you long-term benefits.

DIFFERENCE BETWEEN ON PAGE VS OFF PAGE SEO

Well, SEO has two major parts that includes on-page SEO and off-page SEO. We’ll discuss about their differences and what we need to care about for the most part. Thing is, it’s kind of easy to see the difference because on-page SEO is basically what you do on your own site to improve rankings whereas off-page SEO is what you do on other sites to improve your search engine rankings.

Let’s take a closer look at each of them:

On-Page SEO:

Like I said before, on-page SEO is what you do on your own site to improve your search engine rankings. Now you’ll learn what exactly that means. On-page SEO falls into two main categories:

Basic on-page SEO and in-depth on-page SEO. Basic on-page SEO implies that you use your keywords in:

In case you’re using the WordPress SEO by Yoast plugin, you’ll be able to use it for keeping track of your keyword usage. You can just scroll down once in your post editor and you’ll see all the requirements that you need to keep in mind for proper on-page SEO for every single WordPress post you create.

In-depth on-page SEO deals with things like

You can install the Broken Link Checker plugin to take care of broken links and images within your site. You may want to use other software or services to get to know about your in-depth on-page SEO issues. I personally use ScreamingFrog and Moz.com for that sort of info. Now, let me get you up to speed about off-page SEO.

Off-Page SEO:

Off-page SEO is all about building links that point back to your site (aka backlinks). As a matter of fact, there are a lot of off-page SEO methods. They are generally called link building because you kind of build backlinks for your site. Some of these methods are

So, the main question that arises from this is that what is the priority: on-page or off-page SEO? Though you need to know both to make sure that your site is good both in terms of on-page and off-page SEO, a Google rule of thumb would be to focus on off-page SEO. More specifically on the quality and quantity of backlinks. At least that’s how it’s working at the time of recording. You can find a whole lot of mediocre sites on Google who rank pretty high because they have a slew of backlinks. Now you would know the difference between on-page and off-page SEO.

Did you happen to make sure that your WordPress site is ok in terms of on-page and technical SEO? Thing is, if you did not properly take care of your WordPress SEO, your site will not rank as high as it could. There are various WordPress SEO issues such as installing and configuring SEO plugins, robots.txt, XML sitemaps, image optimization, video SEO, permalinks and the list goes on and on.

Menu