While talking to group of PPC mediums, the topic of Bing Ads vs Google Adwords surfaced. Google Adwords turned out to be the winner because of greater loyal base and results to prove worth. But what was noticeable thing in the debate was the fact Bing Ads advantages are not known to many. This article is not about promotion of Bing Ads, but rather a neutral view of which campaign platform works betters.Target...
DIFFERENCE BETWEEN ON PAGE VS OFF PAGE SEO
Well, SEO has two major parts that includes on-page SEO and off-page SEO. We’ll discuss about their differences and what we need to care about for the most part. Thing is, it’s kind of easy to see the difference because on-page SEO is basically what you do on your own site to improve rankings whereas off-page SEO is what you do on other sites to improve your search engine rankings.Let’s take...
GOOGLE ADS: SEARCH VS DISPLAY CAMPAIGNS
If you’re brand new to Google Adwords and you’re trying to decide should I use the search Network ads or the Display Network ads and what the differences are, we’re going to discuss this in a bit detail. In Google ad words we have two different options we can do search ads and we can do display network ads. With search ads people are going to Google google.com or google.ca fair in Canada or whatever...
WHY LOCAL BUSINESSES FAIL WITH GOOGLE ADS. AND HOW TO FIX IT
The local market is filled up with entrepreneurs and people who have vision. In order for you to stand out you must portray a level of enthusiasm to show that you’re in the game. Today is all about the four key reasons local businesses fail when using Google AdWords. You’ve likely heard other business owners trashing Google AdWords as being expensive, complicated and ineffective. That’s actually a...
FREE SEO TOOLS – YOUR BASIC GUIDE TO FREE SEO TOOLS
SEO is gaining momentum in the field of digital marketing and anyone who has his/her own blog or website is doing SEO or probably knows about it. But there is also a minority that doesn’t know about SEO at all and thinks of it as some mysterious technique of page ranking which costs around a fortune. This is not true. Because you can do your own little SEO for your blog/website for free too! Yes,...
SEM AND SEO: DIFFERENCE AND NEED OF THE TIME
In this big mighty world, we have a few fine lines between a few things that are at constant war-like UI & UX, Artificial Intelligence & Machine Learning, and SEM & SEO. Majority of people, even professionals confuse them both for being the same thing. But there is a huge difference between Search Engine Optimization and Search Engine Marketing. It’s like comparing two different music...
IMPORTANCE AND FUNCTIONALITY OF SEO
The world of SEO is even deeper than the Mariana Trench of the Pacific Ocean. The more you indulge in it the more you’ll get to know about its complexed functionalities. SEO has been around us ever since the birth of search engines and their frequent use among the masses. This tell us that it has been constantly evolving. The more you dive deep in SEO the more you’ll explore it.What you have...
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