Ever wondered how that magic happens? That's what this course is all about—turning your clicks into dollars 🧙♂️
SEO Course Outline (Beginner to Advanced, 2025)
Module 1: Introduction to SEO & Search Evolution
What is SEO and Why is it Important?
Understanding Search Engines
Different Types of SEO
SEO vs. SEM: What’s the Difference?
Setting SEO Goals and Key Performance Indicators (KPIs)
Module 2: Keyword Research and Analysis
Importance of Keyword Research in SEO
How to Find Relevant Keywords
Keyword Research Tools and Techniques
Understanding Keyword Competition
Creating a Targeted Keyword List
Keyword Research Assignment
Module 3: On-page SEO
Title Tags, Meta Descriptions, and Header Tags
Content Optimization Best Practices
URL Structure and Internal Link Building
Image Optimization for SEO
Mobile-Friendly and User Experience (UX) SEO
Module 4: Technical SEO
What is Technical SEO?
Website Speed and Performance Optimization
XML Sitemaps and Robots.txt
Canonicalization and Duplicate Content
Schema Markup and Rich Snippets
Page Speed, Performance Optimization, Schema Markup
Module 5: Off-page SEO and Link Building
Understanding Backlinks and Link Building
White Hat vs. Black Hat Link Building
Guest Blogging and Outreach Strategies
Social Media and SEO
Measuring Backlink Quality
Off-Page SEO & Link Building Quiz
Module 6: Local SEO
Introduction to Local SEO
Google Business Profile Optimization
Local Citations and NAP Consistency
Local SEO Case Studies
Module 7: SEO Analytics and Reporting
Google Analytics for SEO
Google Search Console for SEO
SEO Tools and Software
Module 8: Algorithm updates and SEO trends
Understanding Search Engine Algorithms
Major Algorithm Updates
Generative AI & Voice Search
How Google's AI Overview Works
The Impact of User Experience on SEO
Bonus: E-commerce SEO: How To Optimize Your Online Store
Bonus: YouTube SEO Explained
Bonus: How to Create a Profitable YouTube Channel Step-by-Step
Module 9: Artificial Intelligence: How to use Ai in SEO
Introduction to AI and SEO
Using AI Tools for SEO
Using AI Prompts
Using AI for Technical SEO
Using AI for On-Page SEO
Using AI for Off-Page SEO Link Building
AI for Competitive Analysis
Unraveling AI's Role in SEO: Defining SEO, AIO, GEO, LLM, and SXO
Competitor Analysis Using AI
Instructor : HAMMAD YOUSUF
The End
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