Course Curriculum
Introduction to Google Ads
- Importance of Google Ads for Different Business Models (Lead Generation, E-commerce, Local Businesses)
- Key Metrics: CPC, CTR, ROAS, Conversion Rates, and Impression Share
- Comparing Google Ads with Facebook Ads
Account Setup and Basics
- Types of Google Ads Accounts
- Creating a Google Ads Account
- How to Farm & Warm Google Ads Accounts
- Overview of the Google Ads Ecosystem: Search, Display, Video, Shopping, and Performance Max
- How to Spy on Competitors
Search Campaigns
Keyword Research and Strategy
- Broad Match, Phrase Match, Exact Match, and Negative Keywords
- Keyword Research Tools
- Seasonal and Trend-Based Keyword Optimization
- Negative Keywords and List Management
Ad Copy and Extensions
- Crafting High-Converting Headlines and Descriptions
- A/B Testing Ad Copy
- Ad Extensions: Sitelink, Callout, Location, and More
- Dynamic Search Ads (DSA) Best Practices
Bidding and Audience Targeting
- Manual vs. Smart Bidding
- Using Observation and Targeting Modes in Campaigns
- Creating Remarketing Lists for Search Ads (RLSA)
- Demographic Targeting and Segmentation
- Using Customer Match and Remarketing Lists
- In-Market vs. Affinity Audiences
- Custom Audiences and Audience Insights
Optimization and Troubleshooting
- Tracking Conversions
- Search Term Reports: Insights and Actions
Advanced Techniques
- Dynamic Search Ads (DSA)
- Avoiding Fake Clicks
- Portfolio Bidding Strategies for Better Results
- Remarketing Lists for Search Ads (RLSA)
Budgeting and Planning
- How to Calculate Initial Daily Budgets
How to Run CPA Offers
- Introduction to CPA/Affiliate Marketing
- How Much Money Do You Need for CPA Marketing & Why?
- Types of CPA Offers
- How to Find CPA Offers & Trending Niches to Promote
- What Are Top Verticals in CPA Marketing?
- Why You Need to Master One Vertical in CPA Marketing
- Tools Needed for CPA Marketing
- How to Set Up and Use Cloaking for CPA Marketing
Display Campaigns
Introduction to Display Ads
- Google Display Network Overview
- Types of Display Ad Formats
Creatives
- Creating Compelling Visuals for Ads
Optimization and Metrics
- Best Practices for Placement and Frequency Capping
- Performance Reporting: Tools and Insights
Dynamic Remarketing
- Creating Custom Remarketing Ads
- Dynamic vs. Static Display Ads
Advanced Targeting Techniques
- Topic Targeting
- Utilizing Similar Audiences
Shopping Campaigns
Getting Started with Shopping Ads
- Setting Up a Google Merchant Center Account
- Benefits of Shopping Over Search Campaigns
Product Feed Creation and Optimization
- Preparing Data for Product Feeds
- Updating Feed Information Regularly
- Creating and Managing Product Groups
- Writing High-Quality Titles and Descriptions
- Using Price Drops and Promotions to Boost Clicks
- Image Optimization for Shopping Ads
Bidding and Budgeting for Shopping
- Manual vs. Automated Bidding Strategies
Targeting and Segmentation
- Product Groups and Structuring Campaigns
- Using Audience Signals in Shopping
- Custom Labels for Better Segmentation
Performance Max Campaigns
Introduction to Performance Max
- What Makes Performance Max Unique?
- Creating Audience Signals for Better Automation
Structuring and Optimizing Campaigns
- Best Practices for Asset Groups and Goals
Case Studies and Advanced Techniques
- Successful Performance Max Campaign Examples
- Advanced Scripts for Performance Max Insights
Google Ads Attribution
Deep Dive into Attribution Models
- Types of Attribution Models (Last-Click, First-Click, Linear, Time-Decay, Position-Based, Data-Driven)
- Choosing the Right Attribution Model Based on Business Goals
- Cross-Device and Cross-Channel Attribution
Conversion Path Analysis
- Understanding the Customer Journey
Google Ads Automation
Leveraging Automation
- Using Google Ads Scripts to Save Time
- Advanced Automation Techniques for Optimization
Conversions
Conversions
- Installing Google Analytics
- Linking Accounts
- Primary & Secondary Conversions
- Events & Conversions
- Setting up Conversions Leads & Purchase
- URL Parameters
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